Context:

SidLee required a clearer, more adaptable structure for presenting the Belonging Index across multiple years, alongside supporting editorial content. The project also needed to accommodate a downloadable Belonging Report and provide a more coherent framework for future Index editions. As the project developed, it became clear that the existing site no longer provided the flexibility or clarity required for the expanding body of work.

Constraints:

• A pre-existing brand system undergoing revision during the project
• Multiple years of Index content requiring a coherent multi-year structure
• Editorial and report-style pages with long-form content needs
• Distributed internal content owners contributing on varying timelines
• Delivery deadlines tied to report publication and press activity

Delicerables:

• A redesigned website aligned with SidLee’s evolving brand direction
• Full Webflow development, including a scalable CMS for multi-year Index editions
• Structured templates for reports, insights, and editorial content
• Integration of a downloadable Belonging Report
• A new homepage and supporting pages tailored to expanded content
• Performance optimisation and responsive refinement across layouts
• A long-term structure enabling the SidLee team to manage and expand Index content independently