Context:

Run For The Hills evolved the Red Dog identity with a rich, early-1900s Americana direction — drawing on vintage signage, letterpress typography, ghost signs, saloon graphics, custom maps, and hand-drawn illustrations. The website needed to carry this energy while remaining clear, responsive, and structurally sound. Buck Rabbit was brought in to build the entire site in Webflow, ensuring the creative vision was executed precisely and performed reliably across devices.

Constraints:

• A brand direction rooted in highly detailed, expressive visual assets
• Multiple locations requiring custom map illustrations and flexible content handling
• Complex typographic styling that needed to remain consistent across breakpoints
• A dark, atmospheric design system that required careful attention to contrast and accessibility
• The need to preserve the handcrafted, editorial feel without compromising performance
• All layouts and visual language supplied by the Run For The Hills team

Deliverables:

• A complete Webflow build faithful to the supplied brand and page designs
• A modular CMS structure to support multiple restaurant locations and menu variations
• Integration of custom illustrations, maps, and typography in a maintainable framework
• Careful handling of dark-themed backgrounds and expressive visuals for clarity and usability
• Responsive refinement to preserve the brand’s vintage aesthetic across all devices
• A performance-oriented setup ensuring fast loading despite heavy visual content