Context:

The team at Run For The Hills conceived Miscellany as a lower-cost, design-led service aimed at smaller, more contained interior projects. The full creative direction — including the identity, graphic language, and illustrations — was produced in-house by their team. My role was to translate these designs into a responsive, maintainable Webflow site.

Constraints:

• A custom illustration style and graphic language needed to be implemented with fidelity
• Animations and light interactions were required to bring the concept to life
• Content was information-heavy and needed to remain easy to navigate
• Timelines were shaped around internal creative production and launch requirements

Deliverables:

• A full Webflow build based on supplied designs
• Component-driven structure for easier editing and content expansion
• Implementation of the custom illustration system across the site
• Light interactions, animations and Lottie files to support the brand’s expressive, whimsical tone
• A responsive, performance-focused site consistent with the creative direction
• Backend setup allowing the Miscellany team to maintain and update content themselves