Context:

French Bloom required a launch website that combined luxury aesthetics with clarity, storytelling, and early-stage e-commerce capability. Working directly with the founding team, Buck Rabbit designed the full digital experience and developed it in Webflow ahead of the brand’s international debut.

Constraints:

• A luxury brand aesthetic requiring high visual fidelity and precise typography
• Early-stage e-commerce needs within the limitations of Webflow’s platform at the time
• A requirement for flexible storytelling layouts to communicate product craft, origin, and positioning
• High-quality imagery and art direction that needed careful handling for performance
• A launch timeline tied to brand release and press activity

Deliverables:

• Full website design aligned with the brand’s luxury and editorial direction
• A complete Webflow build, including product pages, storytelling sections, and marketing content
• Integration of a third-party checkout solution to support initial online sales
• Modular components enabling the French Bloom team to update content as the brand grew
• A performance-oriented implementation ensuring smooth delivery of rich visuals